Privacy policy

Effective Date: November 8, 2024

This Privacy Policy explains how Aerofoot (“we,” “our,” or “us”), operated by Chicvale, LLC, collects, uses, discloses, and protects your personal information when you visit or make a purchase from https://aerofoot.co (the “Site”).

We are committed to full transparency and compliance with applicable privacy laws, including GDPR, UK GDPR, CCPA/CPRA, and Google Merchant Center requirements.

By using our Site, you acknowledge and agree to the practices described in this Privacy Policy.

1. Contact Information & Business Identity

For privacy-related questions or to exercise your rights, please contact us:

Brand: Aerofoot
Operated by: Chicvale, LLC

Address:
131 Continental Dr, Suite 305
Newark, DE 19713
New Castle County
United States

Email: support@aerofoot.co
Phone: +1 (575) 315-2974

This information matches the details listed in our Shipping Policy, Refund Policy, website footer, and Google Merchant Center profile.

2. Changes to This Privacy Policy

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. When we do, we will update the “Last Updated” date above.

Your continued use of the Site after changes are posted constitutes acceptance of the updated Privacy Policy.

3. Personal Information We Collect

We collect information that identifies, relates to, or can reasonably be associated with you (“Personal Information”).

A. Information You Provide Directly

  • Name

  • Email address

  • Billing and shipping address

  • Phone number

  • Payment information (processed securely by third-party providers)

  • Account login details (if applicable)

  • Messages or communications sent to customer support

B. Information Collected Automatically

Through cookies, log files, pixels, and similar technologies, we collect:

  • IP address

  • Browser and device information

  • Time zone

  • Pages viewed and interaction data

  • Session and usage analytics

C. Information from Third Parties

We may receive Personal Information from:

  • Payment processors

  • Advertising platforms (e.g., Google, Meta)

  • Analytics providers

  • Shipping and logistics partners

4. How We Use Your Personal Information

Purpose Description Legal Basis (GDPR)
Order Processing Fulfill orders, shipping, returns, notifications Contract
Customer Support Respond to inquiries and requests Legitimate Interest
Fraud Prevention Detect and prevent fraudulent activity Legitimate Interest / Legal Obligation
Marketing & Advertising Promotions, ads, abandoned cart reminders Consent or Legitimate Interest
Analytics & Optimization Improve website performance and experience Legitimate Interest
Legal Compliance Meet regulatory and legal obligations Legal Obligation

5. Cookies, Tracking Technologies & Advertising

We use cookies and similar technologies to:

  • Operate essential website functions

  • Analyze traffic and performance

  • Improve user experience

  • Deliver relevant advertising

Types of Cookies Used

  • Essential Cookies: Required for core site functionality

  • Analytics Cookies: Google Analytics, Shopify Analytics

  • Advertising Cookies: Google Ads, Meta (Facebook) Pixel

Shopify Automatic Data Sharing

If our store is hosted on Shopify, Shopify automatically collects certain technical data to support store functionality, analytics, and security.

Opt-Out Options

You can opt out of targeted advertising via:

Global Privacy Control (GPC):
We honor GPC signals where legally required.

6. How We Share Personal Information

We share Personal Information only with trusted third parties, including:

  • Service Providers: Hosting, analytics, email, customer support

  • Payment Processors: Shopify Payments, PayPal, Stripe

  • Fulfillment Partners: Shipping carriers and logistics providers

  • Advertising Partners: Google, Meta (and similar platforms if used)

  • Legal Authorities: When required by law or to protect our rights

Do We Sell Personal Data?

We do not sell Personal Information for money.
However, under California law, sharing data with advertising partners for cross-context behavioral advertising may be considered “selling” or “sharing.”

7. Your Privacy Rights (GDPR, CCPA/CPRA, UK GDPR)

Depending on your location, you may have the right to:

  • Access the Personal Information we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data

  • Opt out of targeted advertising or data sharing

  • Request data portability

  • Restrict or object to certain processing

  • Withdraw consent for marketing at any time

To exercise these rights, contact us at: support@aerofoot.co

We do not discriminate against users who exercise their privacy rights.

8. Data Retention

We retain Personal Information only as long as necessary for:

  • Order fulfillment and customer service

  • Legal, tax, and accounting requirements

  • Fraud prevention and security

Account data is retained until deletion is requested.
Payment card data is never stored on our servers; it is securely handled by payment processors.

9. Security Measures

We implement industry-standard technical and organizational safeguards, including encryption and secure hosting. While no system is completely secure, we take reasonable measures to protect your data.

10. International Data Transfers

If you are located in the EEA, UK, or Switzerland, your data may be transferred to and processed in countries outside your region, including the United States.

We rely on Standard Contractual Clauses (SCCs) or equivalent safeguards to protect such transfers.

11. Children’s Privacy

Our Site is not intended for users under the age of 16.
We do not knowingly collect Personal Information from children. If you believe a child has provided us with data, please contact us for deletion.

12. Links to Other Websites

Our Site may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies separately.

13. Acceptance of This Policy

By using Aerofoot and accessing https://aerofoot.co, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.